32 WhatsApp Marketing Message Examples You Can Copy

Here are 32 WhatsApp marketing message examples you can copy and adapt, grouped by use case: welcome, offers, restock, review requests, reminders and re-engagement. Each one is short, personalised with variables like {{1}} for the customer's name, and labelled with the template category Meta is likely to assign, so you know what to expect at approval and billing.

Before you copy: three quick rules

• Variables: {{1}}, {{2}} and so on are placeholders filled in per customer (name, order number, date). Don't start or end a template with a variable, and give Meta sample values when you submit.
• Categories: Meta sorts templates into marketing, utility and authentication. Anything promotional is marketing, even if it also contains useful information. Utility is for updates about a specific transaction or account the customer already has. Meta decides the final category, and pricing depends on it.
• Opt-out: add a line like "Reply STOP to unsubscribe" to marketing messages and respect it.

For the full approval process, read WhatsApp template message approval.

Category cheat sheet

Use case	Likely category	Why
Welcome with a discount	Marketing	Contains a promotion
Welcome without any offer	Usually marketing	Not tied to a transaction
Offers and sales	Marketing	Promotional
Back in stock	Marketing	Encourages a purchase
Review request	Marketing (often)	Not a transaction update in Meta's view
Appointment or payment reminder	Utility	About an existing booking or bill
Order, delivery, booking updates	Utility	About a specific transaction
Re-engagement and win-back	Marketing	Promotional

WhatsApp marketing message examples: welcome

Welcome messages set the tone. Send them right after someone opts in.

1. Hi {{1}}, welcome to {{2}}! Thanks for joining us on WhatsApp. Here's 10% off your first order: use code HELLO10. Reply STOP to unsubscribe.
2. Namaste {{1}}! {{2}} family mein aapka swagat hai. New arrivals aur offers sabse pehle yahin milenge. Reply MENU to see what we offer.
3. Hi {{1}}, thanks for your interest in {{2}} coaching. Reply 1 for course details, 2 for fees, 3 to book a free demo class.
4. Welcome to {{2}}, {{1}}! Our clinic is open Monday to Saturday, 10 am to 7 pm. Reply BOOK to schedule a visit.
5. Hi {{1}}, thanks for enquiring about {{2}}. Would you like the floor plans and price list? Reply YES and we'll send them right away.

Notes: Examples 3-5 have no discount but will usually still be treated as marketing.

Offer and sale messages

Keep offers specific: what, how much, until when.

1. Hi {{1}}, our weekend sale is live! Flat {{2}}% off on everything till Sunday. Reply SHOP for the catalogue.
2. {{1}} ji, sirf aaj ke liye: buy 2 get 1 free on all kurtis. Store open till 9 pm.
3. Hi {{1}}, as one of our regular customers, you get early access to our sale from {{2}}. Reply YES to get the link first.
4. Hi {{1}}, haircut + hair spa combo just ₹{{2}} this week. Reply BOOK to pick a slot.
5. Hi {{1}}, new batch for {{2}} starts on {{3}}. Early-bird fee valid for 5 more days. Reply SEAT to reserve.
6. Hi {{1}}, free home delivery on all orders above ₹{{2}} this month. Order on WhatsApp, just reply with your list.

Restock and new arrival messages

These work well because the customer already showed interest.

1. Good news, {{1}}! {{2}} is back in stock in your size. Limited pieces, reply BUY to reserve.
2. Hi {{1}}, the {{2}} you asked about has arrived. Shall we keep one aside for you?
3. {{1}}, nayi collection aa gayi hai! {{2}} ke naye designs dekhne ke liye reply karein NEW.
4. Hi {{1}}, our {{2}} pre-orders are now open. Reply YES to book yours before stock runs out.
5. Hi {{1}}, we've restocked your regular {{2}}. Reply REPEAT to place the same order again.

Review and feedback requests

Ask soon after delivery or a visit, while the experience is fresh.

1. Hi {{1}}, hope you're enjoying your {{2}}! Could you rate us from 1 to 5? Just reply with a number.
2. Thanks for visiting {{2}}, {{1}}. Your feedback helps us improve. Would you leave us a Google review here: {{3}}? It takes a minute.
3. {{1}} ji, aapka experience kaisa raha? Ek chhota sa review yahan dijiye: {{2}}. Isse humein bahut help milegi.
4. Hi {{1}}, how was your class today? Reply GOOD, OKAY or NEEDS WORK and tell us why.
5. Hi {{1}}, thank you for choosing us for your treatment. If you have any concerns, reply here and our team will call you.

Reminder messages

Reminders tied to an existing booking or bill are usually utility templates. Keep them factual and avoid adding promotions, or they may be classified as marketing.

1. Hi {{1}}, reminder: your appointment at {{2}} is on {{3}} at {{4}}. Reply 1 to confirm or 2 to reschedule.
2. Hi {{1}}, your fee of ₹{{2}} for {{3}} is due on {{4}}. Pay here: {{5}}. Ignore if already paid.
3. Hi {{1}}, your order {{2}} is out for delivery today. Please keep ₹{{3}} ready for cash on delivery.
4. Hi {{1}}, your site visit for {{2}} is scheduled for {{3}}. Our executive {{4}} will meet you at the gate.
5. Namaste {{1}}, aapki class kal {{2}} baje hai. Room number {{3}}. Please time par pahunchein.
6. Hi {{1}}, your subscription for {{2}} expires on {{3}}. Renew at {{4}} to continue without a break.

Notes: Example 27 sits on the line between utility and marketing; Meta may classify renewal nudges as marketing.

Re-engagement and win-back messages

Use these sparingly and only with people who opted in.

1. Hi {{1}}, it's been a while! We miss you at {{2}}. Here's ₹{{3}} off your next order, valid for 7 days.
2. {{1}}, aapka cart abhi bhi wait kar raha hai. Complete your order and get free shipping today.
3. Hi {{1}}, your last visit to {{2}} was {{3}} months ago. Time for a check-up? Reply BOOK.
4. Hi {{1}}, still looking for a home in {{2}}? We have 3 new listings in your budget. Reply SEE for details.
5. Hi {{1}}, we'd love to have you back. Is there anything we could have done better? Just reply here.

For carts specifically, see our WhatsApp abandoned cart recovery guide.

Tips to get templates approved and read

1. Mention your business name so customers know who is writing.
2. Give one action: "Reply YES" or one link, not five choices.
3. Avoid misleading wording; Meta rejects templates that look like spam.
4. Use quick-reply buttons so answering is a tap.
5. Test on a small group before sending to everyone.
6. Don't over-send. Too many marketing messages lead to blocks and a lower quality rating. See WhatsApp quality rating and blocked numbers.

Sending these examples at scale

Once your templates are approved, AiSender lets you send them as bulk campaigns from Excel/CSV or saved contacts, filling variables like {{1}} with each customer's name. You see the cost before sending, can schedule up to 15 days ahead, and get sent, delivered and read reports afterwards.

FAQ

Can I use these WhatsApp marketing message examples as-is?

You can use them as a starting point, but edit them to match your business, add your name, and submit them to Meta for approval. Meta reviews each template and decides its category.

What is the difference between marketing and utility templates?

Utility templates are about a specific transaction or account the customer already has, such as an order update or appointment reminder. Marketing templates promote products, offers or your brand. Meta charges them at different rates.

Can I write WhatsApp templates in Hinglish?

Yes. Hinglish in Roman script is widely used and approved. Pick the template language that best matches your text and keep spelling consistent.

Do I need customer permission to send these messages?

Yes. Collect opt-in before sending any business-initiated message and give an easy way to opt out.

Want to send these examples to your customers this week? Connect your number to AiSender in about 10 minutes with a prepaid wallet and no monthly fee.